How we started

Close-up of a black car's front wheel with a custom silver rim and gold rivets, parked on a parking lot during evening.

So, we begin on a back lane, near a nuclear power station. We had just been driving around finding cool locations to shoot some car photos when over the radio an idea was born.

‘We should start a brand’

‘Yeah, that would be cool! but what shall we name it?’

‘Hmm, what about INDIVIDUALTY?’

‘I like that, I like that a lot, but what about just INDVIDUAL’

‘Yes, Yes that sounds awesome, but cool cars, not just your every day car, only cars that have that stamp of being unique.’

‘Definitely, I’ll start working on it when I get home’

Two black cars parked on a road with a fence and power lines in the background, under a partly cloudy sky with a large text overlay reading 'INDIVIDUAL FOR THE BOLD-NOT THE BLEAK'.

After some thought, a logo was designed, a quote was written, and INDIVIDUAL was a go,

Rear view of a blue SEAT Ibiza car with a yellow UK license plate, a sticker that says 'BOOBIES' on the bottom left, and a large sticker on the rear window that says 'INDIVIDUAL' in white letters.

Fast forward a few weeks, and we already had some members repping the brand, cars we saw as unique, but also the foundation of what it is today, at this point, it was local, with all members within reach of each other,

An image of a gray Honda car parked on a road with trees and cloudy sky in the background. Overlaid text discusses customization, individuality, and auto obsession.
A black modified car parked on a coastal parking lot at sunset with clouds in the sky. Overlaid text describes a custom car build with details about its style and sound.
A silver BMW convertible parked on a road with a chain-link fence in the background under a cloudy sky.
A black Volkswagen Polo parked at a gas station with a MediGas license plate. Text overlay humorously compares the car to a tractor or a V8 engine, referencing its polished look and vehicle details.
A blue vintage hatchback car parked on a marked crosswalk in a parking lot, with leafless trees and a cloudy sky in the background.
A vintage dark red Volvo station wagon parked outdoors under a cloudy sky, with a text overlay describing Riley's S940 car and its features, emphasizing power and adventure.
Car with a sticker that reads 'INDIVIDUAL' on the rear window, parked in a line of vehicles on a road.
Reflection of the word "INDIVIDUAL" on the side of a black car, with part of a gray vehicle and pavement also visible.
The rear window of a black Volkswagen car with a sticker that says 'INDIVIDUAL FOR THE BOLD - NOT THE BLAND' and a forest with a cloudy sky in the background.

Growth

As show season had started, we were attending, and as a result, we recruited more and more people with the strive to be unique

A bronze-colored Volkswagen hatchback car parked on grass in front of green trees with text overlay in white, stylized font describing modifications and decision to upgrade wheels, with a small word 'INDIVIDUAL' in the bottom left corner.
A black Mini Cooper with a custom suspension in a parking lot, with a mountainous landscape in the background, and overlaid text describing the car's suspension and driving style.
A black Mazda MX-5 Miata parked outdoors with a house and other cars in the background under a cloudy sky.
A white Mercedes-Benz C63 car parked near a body of water under a bridge at sunset with overlaid text describing the car and its symbolism.
A vintage white car is parked on a grassy area under large trees with green leaves, with a cloudy sky in the background. Text overlays the image, describing a story about the car, named Jake's Mercury Grand Marquis, and its custom air ride.

People started to see the vision, and the strive to be apart of something that you couldn’t just buy your way into,

INDIVIDUAL appealed to those who showed their creative minds through the art of automotive perfection

A black sports car parked outdoors with trees in the background. The image contains overlaid text discussing the car's build, uniqueness, and automotive craftsmanship.

The Sticker…

Ever wondered what these stickers you have seen on peoples cars are?

Close-up of the rear window of a blue sports car with a carbon fiber roof, reflecting the sky and clouds.
Close-up of the rear corner of a black car with a taillight and a sticker that says 'INDUSTRIAL' with flames and the word 'INDUSTRIAL' underneath. The car has water droplets on it and is parked outdoors near trees and a house.
Close-up of a sleek black car at a classic car show, with reflections of the sky and clouds on its surface, and other vintage cars in the background.

A Statement

The stickers are not able to be purchased, they are to be earned. An appreciation of the sweat and tears that go into building a work of art..

Green car parked on grassy field with trees in the background.

Today

Three people standing in a grassy field with four parked cars and leafless trees in the background on a cloudy day.

We are always on the lookout for new people, with the passion for difference, the loan wolfs working harder every day to strive for a unique take on automotive modification,

A black car with custom alloy wheels, parked on a paved area, viewed from the front, side, and rear angles.
Black modified BMW car with lowered stance and aftermarket wheels, parked in front of modern buildings and along a walkway with trees.
Click Here To Join INDIVIDUAL